Management

STEVEN P. NICKOLAS

President

Mr. Nickolas has over 37 years of international and domestic management experience in the beverage and food science industries. He started his career with Anheuser Busch in Southern California in 1973, later opening in 1980, the first bottled water company in the state of Hawaii.

Between 1981 and 1990, developed bottled water companies globally including Hawaii, Micronesia, Indonesia, Philippines, Israel, Egypt and Germany as well as several companies in North America. He founded Apani Bottled Water in Phoenix, Arizona in 1990, becoming the first bottled water company licensed by the NFL, NBA, NHL and MLB. In 1998 he founded Bottled Water Images, Inc., becoming the first bottled water company licensed by all major Hollywood studios, including Sony, Universal, Disney, DreamWorks, Warner Brothers and Marvel Comics.

Mr. Nickolas has provided consulting services and has served in a variety of management positions for a number of major beverage companies including Nestles, Whitlock Packaging, P&G and Suntory. Mr. Nickolas has degrees in Economics and Government from The Claremont Colleges and post-graduate studies at Cal-Poly Pomona.

RICKY A. WRIGHT

Vice President

Mr. Wright is former Regional Director of Tax and Financial Planning with one of the “Big Four” accounting firms. He brings over 34 years of experience as a CPA, entrepreneur and senior executive. He has extensive working knowledge of most areas of finance, with a strong emphasis on closely held companies, mergers and acquisitions, transaction planning and international operations. Throughout his career Mr. Wright has consulted on or taken part in over 100 mergers or acquisitions and has consulted with over 500 companies on sophisticated tax and financial planning matters. In 2008, Mr. Wright became the Chief Financial Officer for PCT International. PCT is a leading worldwide developer and manufacturer of last mile and access network solutions for broadband communication networks with manufacturing plants in USA and China and sales in 42 countries. In 2010 (through present), Mr. Wright operates a private tax and accounting CPA firm in Scottsdale, Arizona (Wright Tax Solutions PLC). Mr. Wright also began Wright Investment Group, LLC a small equity participation firm that provides seed capital through micro loans and financial expertise to start-up enterprises. He most recently served as CFO and Treasurer of Alkaline 88 LLC. He graduated Magnum Cum Laude in 1978 from Mount Union University in Alliance Ohio, with graduate level MBA courses at Case Western Reserve College in Cleveland, Ohio.

ALFRED A. MARASCA

Advisory Board Member

Mr. Marasca comes to The Alkaline Water Company as a 40 year veteran with Ralphs Grocery Company of Los Angeles, CA. He completed his tenure at Ralphs as President and Chief Operating Officer as the culmination of a career that began in Store Operations and Personnel. In 1969, he joined the Marketing Department as grocery buyer/merchandiser and subsequently held positions as frozen food/bakery buyer/merchandiser and Director of Grocery Buying and Merchandising.  Subsequently, from 1974 onward, he was appointed Vice President of Personnel/Labor Relations and as Vice President of Marketing in 1976. Promoted to Senior Vice President, Marketing in 1978; Executive Vice President, Marketing in 1985; Executive Vice President, Retail in 1991; President in 1993, and President and Chief Operating Officer in 1994 in which role he remained until his retirement from Ralphs in 1998.  In recent years, Marasca has served as Senior Advisor to Stater Brothers Supermarkets, a 4 billion dollar supermarket chain in Southern California, and on the Advisory Board of Haggens Supermarkets, an 800 million dollar supermarket chain in Washington State. Today he operates Chadbourne Communications through which he has also served as consultant to several Sales and Marketing companies throughout the Country.  Marasca holds a Bachelor's Degree in Business Administration from Loyola University, a MBA in Marketing from the University of Southern California; graduated from the Executive Program of the UCLA Graduate School of Business, and completed the Dartmouth Institute Program at Dartmouth University. Marasca is a Director, and Past-President of the Western Association of Food Chains, and a former Director of the Food Marketing Institute. His charitable and civic activities include serving as Past-President of the City of Hope Food Industry Circle, and former member of the Board of Regents of Loyola Marymount University. He was also a Director of the California Retailers Association and a member of the Board of Directors for the Los Angeles Chamber of Commerce.

BRANDE RODERICK

Communications Advisor

Ms. Roderick is a professional actress and model, a mother of two young boys and a passionate advocate for healthy lifestyles. Professionally, she is most recently recognized for her role as a top four finisher on the second season of NBC's hit show "Celebrity Apprentice," and her 2013 appearance on "Celebrity Apprentice All-Stars," hosted by Donald Trump, where she competed against the likes of Joan Rivers, Dennis Rodman, Khloe Kardashian and Clint Black. She is the founder of two companies, Pantofola D'oro, a designer shoe company partnered with Tommy Hilfiger and Adam Levine, and Fantaz.com, an on-line skill based gaming platform. She authored 'Bounce Don't Break' as an inspirational guide and memoir of her career to-date, and has enjoyed a co-starring role in "Beverly Hills 90210," plus guest starring roles on "Just Shoot Me," "Jesse," and "Love Boat: The Next Wave," as well as national commercials for Snickers, Mentos and Dr. Pepper. Her career was notably boosted in 2000, when "Baywatch Hawaii" cast her for the starring role which is syndicated to countries across the globe to this day. Subsequently, she enjoyed a supporting role in the hit film "Starsky & Hutch" opposite Ben Stiller and Owen Wilson. In 2007, she had a lead role in a production with Snoop Dogg, and a supporting role in the "Nanny Diaries" opposite Scarlet Johansson. Of note, she had a starring role in the independent movie, 'Out of Control', which earned her a place in history as the first North American celebrity to star in an all-Indian production.

STEVEN HOROWITZ

Advisory Board Member

Mr. Horowitz is President of Co-Sales Southern California (www.co-sales.com/SCAL) and brings over 43 years of experience in the food industry. He is a graduate of Monmouth University in New Jersey with a degree in Business Administration and has substantial industry knowledge and experience in the Southern California market. Steve’s responsibilities and experience include store operations, manufacturer sales, major chain buying and regional broker management alongside food broker sales. Steve has been active on the Retail Board of the Olive Crest Foundation and is a member of the Grocery Board of The City of Hope. In 2007, Steve was honored with the “Humanitarian Award” for his work in the Food Industry by the CCEJ in Southern California.